Marketplace advertising & PPC
Campaign architecture, keyword research, bid management and continuous optimisation aimed at lowering cost of sale while holding volume.
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Digital MarketingMarketing Measured in Orders, Not Impressions
Demand generation that actually converts — advertising, search and social, measured against revenue rather than impressions.
- Campaigns structured so results can be attributed, not guessed at
- Budget shifted toward what is working, every week
- Creative built for the placement, not resized as an afterthought
- Reporting that leads with cost per order, not impressions
Traffic is easy to buy. Profitable traffic is the hard part
Almost any campaign can generate clicks. The question that matters is whether those clicks arrive at a product page that converts, at a cost per order your margin can actually absorb. That is a very different discipline from simply spending a budget.
We run advertising as an accounting exercise as much as a creative one. Campaigns are structured so performance can be attributed, budgets follow evidence, and the report you get leads with cost per order rather than impressions.
What’s included
Everything in this service
Search engine optimisation
On-page and technical SEO for your brand website or e-commerce store, so you build organic traffic you are not renting month to month.
Social media & content
Planned content and community management that supports launches and keeps your brand visible between campaigns.
Creative production
Ad creatives, banners, infographics and short video built for the placement they will actually run in.
Deals & event planning
Coupons, promotions and sale-event participation planned ahead with a clear view of the margin impact.
Attribution & reporting
Spend, orders, cost per order and efficiency reported weekly — in numbers you can reconcile against your own account.
How it runs
Our four-stage delivery
01
Baseline
We establish current spend, cost of sale and which products can actually carry advertising at your margins.
02
Structure
Campaigns are rebuilt into a clean architecture so performance is attributable and budgets can be steered.
03
Optimise
Bids, keywords, placements and creatives are tuned on a weekly cycle against agreed efficiency targets.
04
Scale
Once efficiency is stable we scale spend deliberately, and expand into new campaign types and channels.
FAQ
Questions about this service
You do. You set the monthly budget and the efficiency target you are willing to accept. We work within both, and tell you clearly when a target is not achievable at a given spend level rather than quietly overspending.
Our fee is scoped in your written quote and agreed before work starts. We will always tell you exactly how the fee is calculated, so there is never an incentive problem hiding in the pricing.
Restructured campaigns usually need four to six weeks of data before optimisation decisions are reliable. We report from week one, but we ask you to judge the work on the trend rather than on the first fortnight.
Other services
Often combined with
Marketplace Management
Your seller account, run properly every single day — so you can focus on product, pricing and supply instead of firefighting.
Learn moreListing Automation
Stop running your catalogue out of spreadsheets. Bulk operations, automated syncing and scheduled health checks — done systematically.
Learn moreE-commerce Solutions
The strategic layer — what to sell, where to sell it, at what price, and in what order. Before anyone touches a listing.
Learn moreWebsite Development
A fast, credible storefront you actually own — built to convert, not just to look modern in a screenshot.
Learn moreWant this handled properly?
Book a free 30-minute consultation. We will review where you are, tell you whether this service is the right next step, and send a written quote if it is.